Our people

Our people

Britta Woudstra
Trainer

"I joined How Company as trainer at the beginning of 2017, and between you and me that was quite an eye opener!
I have been privileged to have had a variety of roles in my career, including teacher and consultant, and these days I work as a HR manager. What all these roles have in common is that they are all about growth and development. What I have seen is that almost everyone wants to get the best out of themselves and their teams, but they don’t always manage.

Working for How Company allows me to give people the right tools in the right way so that they can actually do it.

With a great mix of theory and practice we are able to create insights, growth and enjoyment!"

Bookkeeper
Irene Hendriksen
Bookkeeper
Since 2007 I have been working at How Company and doing the financial administration for our organization.
Behind the scenes I am like a spider in the web and take care of all the financial and administrative processes. Working accurate as well as fulfill the financial agreements are very important for me to keep the quality of our organization at a high level.

How Company is a company where people are allowed to be themselves. We are a close team of people who really care for each other which creates a pleasant and fun environment.

In the past I have worked with various organizations at financial departments, such as insurance companies and banks. Together with my husband, Herman, I have two adult children.
Erica Bischoff
Trainer

"Throughout my years at ING it’s always been the human side that has interested me. I saw how important it is both in working with customers in and outside of the Netherlands, and in building teams and supporting young talented professionals in their development.
I came into contact with How at the end of 2014 and that made such an impact on me that I took the leap to join How Company’s train the trainer program.

I have always been passionate about supporting people and teams to grow. My motto is “create leaders not followers.” Look at what is possible, and go for it!

Why did How stand out for me? It was their genuine interest in people and what motivates them. Combined with the fact that I felt I could totally trust them. The humour and positivity were also pretty crucial.

I was born and raised in Amsterdam and a big fan of Ajax. Together with my husband and two studying children I love traveling, going out for dinner and concerts. The ideal Sunday is enjoying an inspiring book and a glass of wine by the fireplace together with my family."

Cor van der Sluis
Trainer
In the rush of our daily lives few of us take time to reflect on how we are developing as human beings. In corporate life the focus is usually on performing more and better, and the goals we set ourselves are usually business-related. The mistake we make is that we forget that it takes human qualities to achieve these goals.

My experience as manager (ING and Sogeti, among others) has taught me one thing in particular: it’s only possible to increase your results by working on your own personal development. Once people discover their power and drive, the improvements in performance follow automatically.

What makes How Company special in my eyes is that we approach performance from both the professional and personal angle. Our trainings are challenging, confronting, but above all practical. From my role as both individual coach and trainer it is a privilege to work with others who, like me, want to develop themselves to become they best person they can be
Manager Operations
Kristin Röschard
Manager Operations
As a business-studies student at Amsterdam University I was fascinated by the question what makes some organizations more successful than others. It was obvious to me that the key to this was how well people in the company worked together.
Before joining How Company I worked for various organizations (Living, Cosmetics, IT) in sales and marketing positions. My strength is organizing and offering support so that everyone can focus on what they are good at. I get lots of space to do this at How Company. Meanwhile I am also responsible for various projects within the company and am the main contact person for our office assistant.

I can honestly say that I am doing what I most enjoy doing, and doing it to the very best of my abilities. The same goes for all my colleagues, which makes me convinced that we can really make a difference and inspire others.

In the past years I have seen that what struck me as obvious in my student years is actually less simple in practice. In other words, ensuring people work together optimally is an art. I have been a participant in our programs and I came away with lots of important insights on working together, both professionally and personally. Our participants share this experience, which makes working at How Company special.
Manager Open Programs
Marion Anneveld
Manager Open Programs
Partner & Trainer
Edwin Vreedeveld
Partner & Trainer

Before I started How Company in 2003 I worked for BP and Randstad in sales, marketing and general management. A recurring theme in my (international) career has been leading change processes, from strategy through to implementation.

I am specialized in culture change, leadership, teamwork and personal growth in both multinationals and SMEs, non-profit and top sport organizations.

Helping people to see we can achieve so much more with far less effort by changing how we look at situations and developments. This is what drives me, and will continue to do so.

I would describe myself as an entrepreneur of life: the many burns and life lessons I have collected on the way have made me passionately driven to partner with others to improve things.Many of my insights on this subject are in my book “Liever een Blije Eikel” (2013).

I am father of 2 young children who keep me young and sharp. I love Italian food, as well as 'the wine' from Italy. But also the blond Belgian beer now and then must not be missed. I can be found regularly at the stand of the Johan Cruyff Arena in Amsterdam."


Nanneke Tuerlings
Trainer
"I studied Dutch, which taught me early on how important communication is, and that it’s about more than language.
I spent many years working for Manpower specializing in the HR branch for various different international organizations, particularly in the area of change processes, takeovers and mergers.

I believe that there is huge potential in everyone, and I see it as a challenge that I can be part of helping people discover and activate that potential.

I am fascinated by the dynamics between people, and as trainer I value the insights that each program brings. Trainership never ceases to be interesting.

I live in Tilburg, have 2 children and 3 grandchildren. I love to travel and get surprised by new cultures and nature. I also do several sports a few times a week, I like to go to the movies and I enjoy going out for dinner."
Office Employee
Wilma Almeida
Office Employee
Since the summer of 2017, I work at How Company as an office employee. In the past, I worked for a long time in the financial sector as a service desk employee and non-life insurance employee. Also in the travel industry, I gained a lot of experience in customer contact, service and organizational ability. At How Company, I have regular contact with the trainers and I support them to have the right material for their training so that they can provide the participants a nice experience.

In this job, planning and organizing is a challenge that I am very pleased with. I like to be among people and have the drive to help others.

In August 2017 I followed one of our programs: Communication for Excellence. That was a unique and special experience. It gave me more insight into how we are as human beings, both business and private, and how we can make life a lot easier and more efficient. I'm proud to be a part of this warm team at the office that feels like home.
Larisa van Rossum
Trainer
"When I started training for How Company in 2017 I had a background in coaching and was working as HR business partner for the largest care provider in Amsterdam.

Enjoying your work is something I see as a must, not a nice-have. And the way I see it that’s got to do with developing yourself and also inspiring others to get the best out of themselves. We can all achieve so much more than we dare to believe, let alone go for. We have a lot more potential than we are aware of.
I have worked with a lot of different people, and I above all I have learned that at the end of the day we are all human beings with issues and we often don’t know how to handle them. Either because we want to solve it ourselves or because we don’t want to share what’s going on with us with others. What I love about How Company is that they offer people the tools they need to solve things for themselves - both in their work life and in their personal life.

I really believe we can all achieve what we want as long as we dare to trust ourselves and as long as we see difficult challenges as opportunities to learn.

Together with my partner and child we like to travel around the world, that is our shared passion. In addition, I am a true love of yoga, art and classical music."
Erik Bannenberg
Trainer
I’m trained as a journalist and filmmaker and have been working with How Company for 10 years. During this time I have been able to look behind the scenes in lots of organizations, and what has struck me time and again is how often people with talent, skills and passion set goals that they don’t achieve.

What we do at How is about supporting people – including a large number of teachers - to get the best out of themselves. These teachers then pass on what they learned to their students - by talking about it, but above all by BEING it. I believe firmly that if everyone strives to get the best out of themselves, that we’re on our way to a healthier society. My aim is to play a role in this process.

In my own life I noticed at one point that my way of managing and working with others didn’t always work. It was around this time that I came into contact with Edwin Vreedeveld, who was setting up a personal development program for the business world. The program taught me a great deal about myself, and it was great to see how others were just as inspired as me to start approaching things in their life in a different way. My decision to switch careers was the start of a long and fruitful collaboration in which I have specialized in the programs for education.
Managing Partner
Jeroen Siedenburg
Managing Partner
"I have been a proud member of How Company since 2005. I spent 10 years working for various organizations including ABN AMRO and Libertel (now Vodafone), I witnessed the rise and fall of the internet bubble around 2000, and was General Director of a medium sized technical production company. During this period in my career it became clear to me that at the end of the day what really makes the difference in any company is its people.

KPIs are important of course, but only with a people-oriented approach can you strike the balance between the KPIs and the culture of an organization.

Organizations that get this balance right are able to go for their Excellence and achieve the maximum possible.

I live in Amsterdam IJburg, have 3 children and besides my passion for How Company, I also have a great passion for water sports, running, Ajax and consume a Belgian beer with a bitterbal."
Trainer
Janine Duyff
Trainer
"Over the years I have worked in many organizations as manager, advisor and consultant health and occupation, and it has always fascinated me how often, despite the best intentions, people end up achieving less than they had hoped.

I am convinced that once people really start getting the best out of themselves, that it is not only good for themselves and their environment, but that it creates enjoyment, fulfillment and growth. This conviction is what makes me do what I do, and love doing it.

The greatest reward is to see people starting to believe in themselves and start making a difference in their own lives. I joined How Company in 2007 and focus on leadership, team culture and personal growth. What I find so special about How is that, besides supporting individuals and companies to grow, that we absolutely practice what we preach. We’ve been there. We know from experience what we are talking about.

Together with my husband we live in Amstelveen. I like to dance the salsa and the tango, love good food and I enjoy my cousins and nieces. I like my work and I this pleases me."
Trainer
Jeroen Ogier
Trainer
After a short spell working for my parents’ family business, I joined the police force where I staid for eight years before moving to a large charity. It was a hard world in which commitment to achieve ambitious goals got more priority than developing people.

A key moment for me came in 2005 when I took a How Company program and experienced what it is when people are encouraged to show up. The energy in a team is completely different when people are motivated by their own drive.

That was the moment I decided to join the How Company trainership track. I discovered it was a challenging path in which learning skills was only a part; I was required to find and show my leadership, which has significantly changed my life and how I live it. I try to be an example for others, which is what I believe leadership is about. That is what I hope to give to participants in the trainings I give.

An environment that is formed by, among others, my wife Linda and our three children (and a son-in-law) that we enjoy together. My passion is sailing with our sloop, with the family, with friends and also alone. I completely relax on the water. Together with a good glass of Trappist beer, my day is complete."
Nan Uijtdewillegen
Trainer

"I’ve always had a thing with communication. I studied journalism and youth studies, and meanwhile had various jobs in roles as coordinator and supervisor. It soon became clear to me that the best way of getting things done is to give people space to take responsibility and develop themselves. The problem was, I didn’t always know how.

After I graduated I was drawn to management more than to journalism. I lead teams for various organizations including debiTEL (now KPN), and a large call center (now Cendris), which is when I came into contact with How Company and their approach. I noticed immediately: This Works!

The How Company trainings have made all the difference in my work and personal life. I find it enormously inspiring to be able to hand on this approach, both via the training programs and coachings I give, as in my position as manager, where I see how effective this material is on a daily basis.

Combining trainership for How Company with my job as manager keeps my feet firmly on the ground. And that is what I so love about How Company – they are not into talking about, but doing!

I live in Amsterdam and have co-parenting for our dog Fons, with whom I also like to take a nice walk. Every month I eat with a group of friends who have known each other for over 20 years. A few years ago we partied a lot.......... Now we go out for dinner together!

Pauline Martinovic
Trainer

A career in first education then in the fire brigade has shown me how important it has been to keep developing myself personally. It has helped me hugely both in my work and at home. And what is finer than to pass on that experience and support others? This has become a way of life for me.

I hope to enable others to create the space for themselves and others to grow whatever their organization or position.

The How Company approach is very effective at getting people to stand firmly on their own feet. We do what is necessary for each participant to become aware of how they are holding themselves back, and they get practical tools to go for what they really want both at home and at work.

Trainer
Rob Vreede
Trainer

In my various positions in finance, marketing and management I’ve always been interested in how individuals and organizations learn. During my time at ABN-AMRO and ANWB for example, I continued to look how to make improvements so things worked better for both the client as the team.

You can’t develop talents you aren’t aware you have. People have so much more potential in them than they realize. As trainer and coach I challenge people to discover the best in themselves and to increase their self trust. I focus particularly on developing personal leadership and effectiveness in relationship to others.

Yesterday is past, tomorrow anything is possible, so why not go for it? This simplicity is what drives me.

Once you identify where you are holding yourself back, with the right tools you can remove the block and the results are often far more than you dreamed of.

Erwin van Oss
Trainer

"The past few years I have been lucky enough to have worked with a lot of people in industrial and education organisations, some of the time as manager and some of the time as management consultant. If this has taught me one thing it is that the people in any organisation are the key to its success. And also that things don’t automatically run smoothly.

It was in 2013, when I took part in a How Company programme, that I experienced how powerful their trainings are. I saw how things could be done differently, what motivates people and how you can get them to handle situations from an attitude of personal responsibility.
I started to play with the tools and found out that I was able to get people to see how they could achieve more without working harder.

I’ve been working together with How Company since 2017. I am passionate about empowering people to get the most out of themselves, it gives me energy."

Claudia Kranefuss
Trainer
I moved to Holland from Germany in 1989 to complete my history degree, and was working in secondary education at the time. In 1992 I moved into in a series of marketing and publishing positions in the publishing world, (Bertelsmann, Wolters Kluwer en ANWB). From a certain point I was running management and leadership programs in the evenings and weekends. In 2005 I decided to dedicate myself fulltime to trainership and started to teach on the (Executive) MBA program at Lausanne Business School.
My mission has always been to show people that they have more talent than they think, and to support organizations to achieve their goals by tapping into the enormous human potential within them. I have been training for How Company since 2003, and am a great supporter of their practical, no-nonsense approach.

Organizations and individuals who perform in Excellence are hugely inspirational and impact the lives of many. They create environments where people can be themselves, including the mistakes and achievements.

Next to the groups I train I am also responsible for developing new programs and trainers at How Company.