Katrin Muff

Decaan, Business School Lausanne

How the collaboration with How Company started
In 2008, Katrin participated in a program about personal leadership which was lead by Claudia Kranefuss, trainer at How Company. “The depth and professionalism impressed me, so I decided that I wanted to add a program about leadership and communication to our (executive) MBA programs at BSL-Lausanne.” Business School Lausanne is a small, but exclusive Business School which wants to transform business education to the needs of modern leadership in a sustainable environment. The so called Soft Skills are essential for organizations who want to act in a responsible way – to their people and the environment. “We made these skills, value driven, an integral part of our programs at BSL.”
Themes:
  • Personal leadership
  • Communication
  • Leadership
  • Custom made programs
They are an adequate partner to create a new form of leadership due to their professionalism and drive.
Approach
About How Company Katrin says: “They are an adequate partner to create a new form of leadership due to their professionalism and drive.” BSL students start with the advanced communication course at the beginning of their study. During these 2,5 days they learn to understand how to say the right things at the right time and by this create deeper cooperation and partnership. Since we started in 2009, we start this course at the beginning of each semester.
Result
Katrin: “Claudia and the Program are highly valued by our students. They experience the course as practical and very influential to their business life, privat life and in the cooperation with their fellow-students.” It affects their understanding of cultural differences, life-work balance and the effectiveness of the learned tools in their work places with clients and Co-workers. “The program is suited for all cultures, which is an important aspect in our multi-cultural school-environment. Claudia is a highly appreciated professor by our staf. She is flexible, cooperative and a partner in realizing the values of BSL-Lausanne.”
About Business School Lausanne
Business School Lausanne (BSL) is a global learning lab, based in Lausanne, Switzerland. Students of sixty nationalities and diverse backgrounds join their experienced faculty in a collaborative exploration of business as a force for good. The school ranks #3 in Switzerland and among the Top 20 business schools in Western Europe in the QS Global 250 Business Schools Report 2017. Their programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP) since 1996. Their program portfolio includes Business & Sustainability degrees in Bachelor, Masters, E/MBA, DAS, and Continuing Education.

www.bsl-lausanne.ch